Even though the Internet is the most measureable medium, companies struggle to make sense of the tremendous amounts of data and the complex web analytics tools used to collect the data. This is where The Analytics Group comes in. Our team has helped some of the worlds largest brands and several Forture 500 companies drive their web analytics efforts beyond plain web reporting to full online business optimization.

Our team has expert knowledge and implementation experience with most web analytics tools including: Omniture SiteCatalyst, WebTrends, Coremetrics, IndexTools, Google Analytics, Offermatica (now Omniture Test&Target) and Google Website Optimizer.

Our web analytics services include:

• Needs assessment
• Measurement strategy
• Vendor selection
• Web analytics education
• Implementation plan development
• Platform customization, development and implementation
• KPI/dashboard design and development
• A/B and multivariate testing and optimization
• Ongoing actionable insights delivery

Contact us to learn more about our Web Analytics services.

Marketing to the right customers at the right time is essential to success in today's business climate. Knowing when to communicate with a customer about to defect or even who your best customers is a large undertaking. The Analytics Group has years of database marketing and data mining experience that will help you optimize your marketing dollars by clearly identifying best customers and when you should communicate with them.

Our database marketing services include:

• Data mining
• Mail and email plan development
• LTV analysis
• RFM analysis
• Post campaign analysis
• List hygiene

Contact us to learn more about our Database Marketing services.